Welcome...
As a skilled and experienced digital professional, I have over 15 years of progressive experience in digital and online strategy, communications and marketing, and member engagement for associations and online business.
Browse through my CV site to learn more about me, then contact me to discuss what I can do for you.
Personal Statement
I am most passionate about building digital experiences that engage members/customers and drive revenue. My career objective is to fill a senior role in which I continue to have a successful career leading projects and programs in support of the strategic plan, member engagement, professional development and other initiatives. Through the years, I have been known for my contagious enthusiasm, being a catalyst for passion and excellence, encouraging successful collaboration, and using my listening and analytical skills to find pathways to improvements and innovation. With lots of practical experience to back me up, as well as an extensive skill set, I’ve got the flexibility and necessary experience to get things done right.
Want to know more about what I can do for you? Get in touch today.
Meet Jeanna Ray
Who I Am
I am a digital and digital marketing strategist, writer and web technology geek with a passion for storytelling and creating meaningful customer experiences.
I have more than 15 years of experience managing digital marketing and communications programs for associations and small businesses in metro Washington DC, Boston and Los Angeles.
I am a superuser, troubleshooter, fan of digital business plaforms.
I endeavor to understand the application of new technologies to existing business activity and processes as well as user frustration and expectation so I can support, advocate, and build.
I am obsessed with leveraging technology to help organizations and individuals elevate their marketing strategies and accelerate their growth.
I served as an active member of ASAE’s Healthcare Community Committee and co-director of communications for DC Web Women.
Throughout my career I have been responsible for ensuring that the digital strategy and its implementation meets the business needs of the organization. My position has always been in that sweet spot where creativity and content connect with technology and insight...that's what I love most about what I do. The possibilities in this digital age are endless and I'm thrilled to play my part.
Connect with me on LinkedIn
Professional History
“Digital is part technology, part content strategy, part marketing art — and science. People who very strongly identify with only one piece of the equation will struggle on a high-performing digital team.”
Perry Hewit, Chief Digital Officer, Harvard University
Director of Membership and Marketing Strategy
January 2014 to August 2016
Using a balance of strategic, analytic, creative thinking and problem-solving skills, provided direction, planning, implementation and measurement of the membership and marketing programs.
Director of Web Technology and Online Strategy
December 2012 to January 2014
Lead the development of an integrated web and digital strategies that effectively engaged key audiences and enhanced the organization's overall online strategic objectives.
Web and Electronic Communications Manager
September 2007 to December 2012
Developed and managed all aspects of Internet strategy and electronic membership communications, including content, style, structure, technical, and software issues.
Tricks of the Trade
Expertise
Digital Strategy
Proven success in leading digital initiatives that maximize benefits and align with the organization's vision, goals, opportunities and related activities
Projects include customer intelligence, collaboration, service optimization, enterprise technology architectures and processes, innovation and governance; customer-focused efforts such as web sites, mobile, social, site and search engine optimization
Have questions? Drop me a line and let me give you the answers.
Educational Experience
General Assembly
Certification: Digital Marketing
Certification Date: Oct 2016
Certification authority: General Assembly
University of Denver, University College
Graduate Studies: Project Management
Graduate Studies: Organizational and Professional Communication
New Media and Internet Marketing concentration to advance an existing strong foundation in Public Relations and Digital Marketing
Hampton University
Bachelor of Arts in Communication and Theater Arts
“The way in which we think of ourselves has everything to do with how our world see us and how we see ourselves successfully acknowledged by the world.”
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